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HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

This post originally appeared on the Wunderman Thompson blog. Conversational technology is omnipresent. It’s becoming clear that constant, real-time, personalised communication is dominating customer-centric services.  Indeed, Forrester research found that using chatbot technology leads to a 71% increase in customer satisfaction. After optimising chatbots for customer service, the sector is now positioning chatbots as an Continue reading HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?