This post originally appeared on the Wunderman Thompson blog. Conversational technology is omnipresent. It’s becoming clear that constant, real-time, personalised communication is dominating customer-centric services. Indeed, Forrester research found that using chatbot technology leads to a 71% increase in customer satisfaction. After optimising chatbots for customer service, the sector is now positioning chatbots as an … Continue reading HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?