An executive summary of my PhD dissertation on the topic: “How can personalized social media advertisements be effective, yet with respect for the individuals’ privacy?”
This post originally appeared on the Wunderman Thompson blog. Conversational technology is omnipresent. It’s becoming clear that constant, real-time, personalised communication is dominating customer-centric services. Indeed, Forrester research found that using chatbot technology leads to a 71% increase in customer satisfaction. After optimising chatbots for customer service, the sector is now positioning chatbots as an … Continue reading HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?