An executive summary of my PhD dissertation on the topic: “How can personalized social media advertisements be effective, yet with respect for the individuals’ privacy?”
This post originally appeared on the Wunderman Thompson blog. A couple of years ago after leaving my role as a researcher at the University of Antwerp, I applied for a strategist job at Wunderman. During the interview, I didn’t really feel like my academic background was an asset. Advertising professionals are supposed to be creative, … Continue reading HOW BORING ACADEMIC RESEARCH CAN LEAD TO EXCITING CREATIVE ADVERTISING
This post originally appeared on the Wunderman Thompson blog. Conversational technology is omnipresent. It’s becoming clear that constant, real-time, personalised communication is dominating customer-centric services. Indeed, Forrester research found that using chatbot technology leads to a 71% increase in customer satisfaction. After optimising chatbots for customer service, the sector is now positioning chatbots as an … Continue reading HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?
Facebook has grown out to become an immense popular social networking site, with a vast user base of over 1 billion users. Through the Facebook advertising platform, advertisers have the possibility to reach a very specific part of these 1 billion users thanks to granular targeting options e.g. “males” and “18-year olds”. But also less … Continue reading How to protect your privacy against advertisers on Facebook