academic

HOW BORING ACADEMIC RESEARCH CAN LEAD TO EXCITING CREATIVE ADVERTISING

HOW BORING ACADEMIC RESEARCH CAN LEAD TO EXCITING CREATIVE ADVERTISING

This post originally appeared on the Wunderman Thompson blog. A couple of years ago after leaving my role as a researcher at the University of Antwerp, I applied for a strategist job at Wunderman. During the interview, I didn’t really feel like my academic background was an asset. Advertising professionals are supposed to be creative, Continue reading HOW BORING ACADEMIC RESEARCH CAN LEAD TO EXCITING CREATIVE ADVERTISING

HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

This post originally appeared on the Wunderman Thompson blog. Conversational technology is omnipresent. It’s becoming clear that constant, real-time, personalised communication is dominating customer-centric services.  Indeed, Forrester research found that using chatbot technology leads to a 71% increase in customer satisfaction. After optimising chatbots for customer service, the sector is now positioning chatbots as an Continue reading HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

Things I Learned Attending Academic Conferences

Things I Learned Attending Academic Conferences

As a Ph.D. student, I already have attended quite a few conferences. These are some things I learnt: Be sure to know beforehand the Twitter hashtags. Make sure you have a full battery and tweet the shit out of that conference! Photos of presenters & compliments about the ‘lovely’ conference venue and great organization have a high chance Continue reading Things I Learned Attending Academic Conferences