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Do Facebook’s Sidebar Ads Work?

Do Facebook’s Sidebar Ads Work?

The short answer: Yes. In my most recent study, we started from that question. We checked the difference between the effectiveness of Facebook’s two desktop ad placements: in-stream ads and sidebar ads. Effectiveness was in this case the most basic outcome of advertising: minimising ad avoidance. In our experiment, we found that sidebar ads are Continue reading Do Facebook’s Sidebar Ads Work?

Things I Learned Attending Academic Conferences

Things I Learned Attending Academic Conferences

As a Ph.D. student, I already have attended quite a few conferences. These are some things I learnt: Be sure to know beforehand the Twitter hashtags. Make sure you have a full battery and tweet the shit out of that conference! Photos of presenters & compliments about the ‘lovely’ conference venue and great organization have a high chance Continue reading Things I Learned Attending Academic Conferences