Uncategorised

EFFIE SUCCESS IS CLOSER THAN YOU THINK

EFFIE SUCCESS IS CLOSER THAN YOU THINK

This post originally appeared on the Wunderman Thompson blog and was written together with Chloé Van Elsen. “Now that’s a fun campaign, but did it actually work?” is a reaction often heard in our industry. At Wunderman Antwerp, we continuously strive to make sure our communication efforts are as effective as possible. Last month, we Continue reading EFFIE SUCCESS IS CLOSER THAN YOU THINK

HOW BORING ACADEMIC RESEARCH CAN LEAD TO EXCITING CREATIVE ADVERTISING

HOW BORING ACADEMIC RESEARCH CAN LEAD TO EXCITING CREATIVE ADVERTISING

This post originally appeared on the Wunderman Thompson blog. A couple of years ago after leaving my role as a researcher at the University of Antwerp, I applied for a strategist job at Wunderman. During the interview, I didn’t really feel like my academic background was an asset. Advertising professionals are supposed to be creative, Continue reading HOW BORING ACADEMIC RESEARCH CAN LEAD TO EXCITING CREATIVE ADVERTISING

HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

This post originally appeared on the Wunderman Thompson blog. Conversational technology is omnipresent. It’s becoming clear that constant, real-time, personalised communication is dominating customer-centric services.  Indeed, Forrester research found that using chatbot technology leads to a 71% increase in customer satisfaction. After optimising chatbots for customer service, the sector is now positioning chatbots as an Continue reading HOW EFFECTIVE ARE COMMERCIAL CHATBOTS?

Do Facebook’s Sidebar Ads Work?

Do Facebook’s Sidebar Ads Work?

The short answer: Yes. In my most recent study, we started from that question. We checked the difference between the effectiveness of Facebook’s two desktop ad placements: in-stream ads and sidebar ads. Effectiveness was in this case the most basic outcome of advertising: minimising ad avoidance. In our experiment, we found that sidebar ads are Continue reading Do Facebook’s Sidebar Ads Work?

Things I Learned Attending Academic Conferences

Things I Learned Attending Academic Conferences

As a Ph.D. student, I already have attended quite a few conferences. These are some things I learnt: Be sure to know beforehand the Twitter hashtags. Make sure you have a full battery and tweet the shit out of that conference! Photos of presenters & compliments about the ‘lovely’ conference venue and great organization have a high chance Continue reading Things I Learned Attending Academic Conferences