The short answer: Yes. In my most recent study, we started from that question. We checked the difference between the effectiveness of Facebook’s two desktop ad placements: in-stream ads and sidebar ads. Effectiveness was in this case the most basic outcome of advertising: minimising ad avoidance. In our experiment, we found that sidebar ads are … Continue reading Do Facebook’s Sidebar Ads Work?
I hate it when people make statements about topics that they just don’t know anything about. Like my girlfriend, every April she makes the same comments about bike racing being boring. She totally oversimplifies the beautiful sport by asking questions like “Why do they have to drive 200km? They win in the sprint anyway.” Every time, … Continue reading Marketing Research Rules!
As a Ph.D. student, I already have attended quite a few conferences. These are some things I learnt: Be sure to know beforehand the Twitter hashtags. Make sure you have a full battery and tweet the shit out of that conference! Photos of presenters & compliments about the ‘lovely’ conference venue and great organization have a high chance … Continue reading Things I Learned Attending Academic Conferences