The short answer: Yes. In my most recent study, we started from that question. We checked the difference between the effectiveness of Facebook’s two desktop ad placements: in-stream ads and sidebar ads. Effectiveness was in this case the most basic outcome of advertising: minimising ad avoidance. In our experiment, we found that sidebar ads are … Continue reading Do Facebook’s Sidebar Ads Work?
I hate it when people make statements about topics that they just don’t know anything about. Like my girlfriend, every April she makes the same comments about bike racing being boring. She totally oversimplifies the beautiful sport by asking questions like “Why do they have to drive 200km? They win in the sprint anyway.” Every time, … Continue reading Marketing Research Rules!
As a Ph.D. student, I already have attended quite a few conferences. These are some things I learnt: Be sure to know beforehand the Twitter hashtags. Make sure you have a full battery and tweet the shit out of that conference! Photos of presenters & compliments about the ‘lovely’ conference venue and great organization have a high chance … Continue reading Things I Learned Attending Academic Conferences
Nowadays, much is to do about privacy on social media. Often children, adolescents and young adults (so-called ‘digital natives’) are described as ‘young and reckless’ with regard to the diffusion of their personal data on Facebook and other social networking sites. But is that rightly so? In order to get insights in the way online privacy is … Continue reading STUDY: Older Adults Are Privacy Concerned, Yet Don’t Act Accordingly
Facebook has grown out to become an immense popular social networking site, with a vast user base of over 1 billion users. Through the Facebook advertising platform, advertisers have the possibility to reach a very specific part of these 1 billion users thanks to granular targeting options e.g. “males” and “18-year olds”. But also less … Continue reading How to protect your privacy against advertisers on Facebook
The era of Bitcoin is over. I was under the impression that it set out to be a ‘Veni, vidi, vici’ story, but since the bankruptcy of Mt. Gox and various other reports of crashes and hacks, the credibility of the virtual coin has suffered greatly. What will be the next ‘digital currency’? Now Bitcoin has … Continue reading Social Media and Datadollars
I am Evert Van den Broeck, child of the so-called ‘generation Y’. Researchers describe us as the first ‘digital’ generation. We discern ourselves from former generations through a significant increase in use and familiarity with communication, media and technologies. We grew up in a rapidly changing society, and take for granted those technologies that changed … Continue reading About Me