Hi, I am Evert Van den Broeck, communication and advertising strategist living in Antwerp (Belgium). Since 2016, I work as a strategic planner at Wunderman Thompson.

I finished my PhD on the effectiveness of personalized advertising in 2019. During this PhD, I published my research in renowned and less renowned journals and presented my research near and far. Since finishing up, I am associated to the University of Antwerp as a voluntary researcher.

Other than that, I am a board member and midfielder at Elite Athletic, play theatre with friends at De Kinderen van Komarov and I organise a retro-cycling event De Lichtkoers.

Since finishing my PhD I try to merge my role as a Strategist with that of a researcher and started a Blog on advertising effectiveness.
Check it on this website and/or LinkedIn