Hi, I am Evert Van den Broeck, communication and advertising strategist living in Antwerp (Belgium). Since 2016, I work as a strategic planner at Wunderman Thompson for clients in media, QSR, retail and education.
I finished my PhD on the effectiveness of personalized advertising in 2019. During this PhD, I published my research in academic and professional journals and presented my research near and far. Since finishing up, I am associated to the University of Antwerp as a voluntary researcher.