Hi, I am Evert Van den Broeck, communication and advertising strategist living in Antwerp (Belgium). Since 2016, I work as a strategic planner at Wunderman Thompson.
I finished my PhD on the effectiveness of personalized advertising in 2019. During this PhD, I published my research in renowned and less renowned journals and presented my research near and far. Since finishing up, I am associated to the University of Antwerp as a voluntary researcher.